衍生授权

点石成金,玩转IP的无数种可能——动漫游戏IP授权合作大会

第一世界大酒店宋城厅

2020.09.29 09:00 - 09.29 12:00

内容:以IP为介,着重探讨与发展动漫游戏产业中至关重要的一环即授权合作。如何将一个IP玩转,进行各种类型的合作以及跨界融合,是每一个授权方都极为关注的部分。如何将授权合作打通至全产业链,覆盖多元文化产品和内容,是检验IP是否成熟市场化运作的衡量标准之一。本场邀请森宇文化、东京电视台、知音动漫等十家企业代表从IP推介,授权案例分享,授权渠道推介三个方面进行主题活动。

Content:Based on the IP, authorization cooperation, a crucial part of the animation and game industry, will be carefully discussed and developed. The authorized party is always very concerned about the way to take full advantage of an IP to conduct various kinds of cooperation and cross-industry integration. How to make authorization cooperation available throughout the whole industrial chain and cover multi-cultural products and contents is one of the measures of whether an IP is mature in market operation. This session has invited 10 enterprise representatives, including Shanghai Senyu Culture Media Co., Ltd., TV TOKYO Corporation, and Hubei Zhiyin Comics and Animation Co., Ltd., to hold themed activities related to IP promotion, authorization case sharing and authorization channel promotion.

 

本场嘉宾:
Guests:

 

主题:探索IP授权路上的新玩法
Theme: Explore New Possibilities in IP Licensing

嘉宾:姜丽娜
Guest: Jiang Lina

东京电视台/杭州都爱漫贸易有限公司  授权负责人 
Licensing Director, TV TOKYO Corporation/Hangzhou TX Animation Inc.

 

 

主题:浅谈IP授权及IP衍生品变现之路
Theme: A Brief Introduction to IP Licensing and Monetization of IP Derivatives

嘉宾:孙良玉
Guest: Sun Liangyu

圆梦筑成动漫科技有限公司 商务总监
Business Director of  Yuanmengzhucheng (Tianjin) Animation Technology Co., Ltd.

 

 

主题:漫优动漫-奥特曼、小泰迪等介绍
Theme: MU Animation: Introduction to Ultraman and Little Teddy

嘉宾:齐昭朋
Guest: Qi Zhaopeng

上海漫优文化传播有限公司  总经理
General Manager, Shanghai MU Culture Communication Co., Ltd.

 

 

主题:表情包创业的路与坑
Theme: Roads and Pitfalls in Meme-based Entrepreneurship

嘉宾:Cola
Guest: Cola

厦门萌力星球网络有限公司   萌力星球合伙人
Partner, Xiamen Star Moly Network Co., Ltd

 

 

主题:I'BE ONE爱比玩Lifestyle X IP颠覆”“融合创造
Theme: I'BE ONE Lifestyle X IP: Revolution, Integration, and Creation!

嘉宾:胡莹
Guest: Hu Ying

宁波保税区宁兴优贝国际贸易有限公司  电商事业部副总监
Deputy Director, E-Commerce Business Department of NingShing Ubay international trade Co., Ltd.