衍生授权

点石成金,玩转IP的无数种可能——动漫游戏IP授权合作大会 

第一世界大酒店宋城厅

2020.09.28 13:30 - 09.28 17:30

内容:以IP为介,着重探讨与发展动漫游戏产业中至关重要的一环即授权合作。如何将一个IP玩转,进行各种类型的合作以及跨界融合,是每一个授权方都极为关注的部分。如何将授权合作打通至全产业链,覆盖多元文化产品和内容,是检验IP是否成熟市场化运作的衡量标准之一。本场邀请森宇文化、东京电视台、知音动漫等十家企业代表从IP推介,授权案例分享,授权渠道推介三个方面进行主题活动。

Content:Based on the IP, authorization cooperation, a crucial part of the animation and game industry, will be carefully discussed and developed. The authorized party is always very concerned about the way to take full advantage of an IP to conduct various kinds of cooperation and cross-industry integration. How to make authorization cooperation available throughout the whole industrial chain and cover multi-cultural products and contents is one of the measures of whether an IP is mature in market operation. This session has invited 10 enterprise representatives, including Shanghai Senyu Culture Media Co., Ltd., TV TOKYO Corporation, and Hubei Zhiyin Comics and Animation Co., Ltd., to hold themed activities related to IP promotion, authorization case sharing and authorization channel promotion.

 

本场嘉宾:
Guests:


主题:从IP到手办衍生品,行业变现的新浪潮
Theme: From IP to Garage KitsA New Wave of Monetization for the Industry

嘉宾:冯德彬
Guest: Feng Debin

日本GSAS/ 良笑塑美(上海)文化艺术有限公司 副总裁  
Vice President, Good Smile Company/Good Smile Arts Shanghai Co., Ltd.


主题:彩虹轻骑队、 克蕾欧与小酷等IP推荐

Theme: Promotion of Rainbow Rangers, Cleo & Cuquin and Other IPs

嘉宾:李晔
Guest: Li Ye

上海森宇文化传媒股份有限公司 授权总监
Licensing Director, Shanghai Senyu Culture Media Co., Ltd.


主题:品牌合作的新起点
Theme: New Start Points of Brand Cooperation

嘉宾:肖寒冰
Guest: Xiao Hanbing

上海新创华文化发展有限公司 数码事业部  高级总监
Senior Director, Digital Technologies Department of Shanghai Character License Administrative Co., Ltd.

 

主题:从传统纸媒到动漫融合运营体系的华丽转型
Theme: Transformation from Traditional Paper Media to Integrated Operating System of Animation

嘉宾:胡静
Guest: Hu Jing

湖北知音动漫有限公司  品牌总监
Brand Director, Hubei Zhiyin Animation Co., Ltd.

 

主题:IP品牌价值前置市场逻辑《星灵神骑》案例分享

Theme: A Case Sharing of Spirit Knight on IP Brand Value Pre-market Logic

嘉宾:丁文

Guest: Ding Wen

北京灵魂石影视文化有限公司  副总裁

Vice President of Beijing Soul Stone Film and Television Culture Co., Ltd.