Sparkly Key was founded on October 9, 2005 and it aims to produce excellent animations. Its flagship brand is QINSMOON, China’s first 3D martial arts animation series. It attracted massive attention from young audience and insiders at its initial release in 2007, and has won more than 100 prestigious awards both at home and abroad. In 2011, the company became one of "China's top ten outstanding original animation enterprises". It is a young operational company that is full of vitality, and it’s also among the earliest batch that settled in Hangzhou national animation industry base.