Established in August 2010, Shanghai Senyu Culture Media Co.,Ltd. is dedicated to the exploration and development of network digital transmission and distribution of audio-visual cultural products. The company's core business includes the distribution and operation of film and television programs, the promotion and publicity of film and television programs, and the production and distribution of new media films and television dramas. At present, the main business is to launch network transactions of film and TV drama copyrights, and serve as an operator. In 2011, the company started to vigorously develop new media copyright trading business. In the second year, it completed self-financing. The scale of income in the next few years showed a positive increasing trend, close to 100 million yuan. From the perspective of customer channels, it has developed over 50 customers through direct marketing and operational cooperation, covering the industries of new media, telecommunications, mobile, special networks, and newspaper groups. Rely on its progressive development, the company has been actively seeking to introduce copyrights of content programs, and develop good relationship of cooperation with quality program suppliers such as film and television organizations, television stations, and producers.